Circularity
Our goal is to keep our products in use for as long as possible.
The vision of a circular economy for fashion.
"A circular economy for fashion creates better products and services for customers, contributes to a thriving fashion industry, and regenerates the environment." Ellen MaCarthur Foundation.
What we are doing
We're aiming to create a closed-loop system, by reducing waste and maximising the lifespan of our products. It aligns with the principles of the Circular Economy by rethinking how garments are designed, produced, used, and disposed of.
1. Designing for Longevity & Durability.
Our garments are created to last with high-quality materials and timeless designs. We focus on slow fashion and quality craftsmanship, ensuring that you'll want to enjoy our pieces for longer. Our manufacturing process involves utilising traditional techniques, and we strive to produce garments that will become tomorrow's vintage.
2. Extending Use & Repair.
In addition to mending and repairing worn vintage pieces in the studio, we are also able to offer an alterations and repair service. If an alteration (or repair) is needed for your Well Worn piece please send us an email at hello@thewellworn.co.uk
What it costs
The environmental impact of making one pair of jeans.
3. Materials & Production Methods.
We are proud to say that 95% of the materials we use are preloved, vintage, or deadstock, while the remaining 5% are either sustainable or eco-friendly. Our production methods are designed to minimise waste. For example, we cut each garment individually and make them to order. This not only reduces waste by avoiding excess stock, but also allows us to make the most of the fabric and customise fits to the customer's liking.
4. Repair, Remake, & Recycling.
In addition to mending and repairing vintage and pre-loved clothing in our studio, we also provide denim repair services and host workshops to promote the art of fixing and transforming worn-out items. Recycling or upcycling old clothes to create new products is a crucial aspect of circular fashion.
5. Closing the Loop.
By embracing the approach of endless reuse and recycling, we can significantly reduce waste, pollution, and our reliance on new raw materials. We are looking into ways we can offer resale through our website but in the meantime if you want to re-home any of your Well Worn pieces please get in contact hello@thewellworn.co.uk.
