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The Well Worn

Our Story

Beautiful clothes without compromise.

The Well Worn women buying prints at pv

Our Founder

With more than 20 years of experience as a fashion designer, our founder Emma Shaw grew increasingly alarmed by the overconsumption and waste generated by the fashion industry. Despite working for many well-known brands, Emma knew that there had to be a better way. She became convinced that a more sustainable approach to fashion was not only possible but necessary.

The Well Worn

The Beginning

"During the sabbatical summer, after spending 20 years working in the fashion industry, I had a lightbulb moment. It was the summer of endless sand, and I was having fun with my kids, finding adventures, and playing in the waves. However, I started to think about what's next for me. I still loved designing and making clothes, but I didn't like the compromises that often came with it. I wanted my next chapter to be more personal and reflective of my values.

I wanted to find a better way to create clothes that didn't compromise on design, quality, and the environment. That's why I decided to go back to my beginnings - my love of UK factories, well-considered design, and extending the life of the worn. I wanted to find my community of like-minded people who shared my values for fashion and ethics.

I’m taking that leap of faith and following my passion.

So here it is - my idea - The Well Worn.

Beautiful clothes without compromise.

No landfill - no waste - no compromise.

Made in the UK.

I decided to follow my dream. Wish me luck!

Emma x "

Our Mission:

Beautiful clothes without compromise.

The Well Worn

What's in a name?

"Our name, The Well Worn, is a play on words that we carefully crafted and we thought long and hard about each word. 

'The' is our community and refers to the like-minded people who share our values for fashion and ethics."

'Well' signifies positivity, fun, and sustainability, 

'Worn' signifies our commitment to providing high-quality, sustainable and ethical items that will become future treasures."

The Well Worn grazia magazine featuring the well worn

Positive Impact

Emma has pioneered sustainable fashion economy from the very beginning, and has received recognition from Grazia, The Great British Entrepreneur Awards and FT Weekend among others.

The Well Worn GBEA awards finalist poster with photo of Emma The Well Worn
The Well Worn business awards finalist
The Well Worn

Member of UKFT

By becoming a member of UKFT we are helping to build a stronger UK fashion and textile industry.

'UKFT is committed to delivering sustainable growth for the entire UK fashion and textile supply chain. We bring together brands, designers, manufacturers, suppliers, educators and retailers to promote their businesses and our industry, both in the UK and throughout the world.'

The Well Worn reworked remade reworn banner

Our People

The Well Worn picture Emma founder of The Well Worn

Emma - Founder & Designer

After 20 years in the industry I get to now do my dream job! (And learn lots of new things on the way).

The Well Worn picture of women in dress

Sophie - Intern & Superstar

In her final year at Uni there is nothing Sophie can't turn her hand to - social media, modelling and general superstar.

The Well Worn lady stood at cutting table

Julie - Factory Owner

Julie makes our made-to-order pieces and I don't think there is a thing she doesn't know about making clothes.

The Well Worn

Lorraine - Machinist

Highly skilled and knows how to make the perfect dress - also comes up with the best ideas.

The Well Worn photo of dog
The Well Worn photo of black and white dog

Coco - The Studio Dog

She's scruffy but thats why we love her - also a bit partial to a ball!

Our Collections:


The Well Worn


Hand-selected vintage and pre-loved clothing which has been stitched, patched, mended and repaired. Reworked Vintage given a new lease of life.

The Well Worn


Taking inspiration from vintage garments I design women’s clothing and accessories, with a timeless style. Everything is ethically made in the UK using mainly vintage, deadstock or preloved fabrics. 

The Well Worn Peanuts-vintage-sweatshirt


Discovering timeless and iconic vintage pieces is our passion, we search the fairs and flea-markets to bring together our carefully curated vintage collection.

The Well Worn jeans in the shape of recycled sign


In addition to reworking and using existing materials we want to be operating a circular economy. Our goal is to keep our products in use for as long as possible.