We are very much channelling the spirit of Daisy Jones and the Six this month with the launch of The Festival Edit and also Reworn Vintage.
Have you seen the Amazon Prime adaptation of Taylor Jenkins Reid’s bestselling (and then some) hit novel? It’s about the hedonistic, exuberant rise of a Fleetwood Mac-esque 1970’s Californian rock band, and their explosive fall. It’s packed with beautiful, brilliant, tortured artist types. It’s compelling, glamorous, atmospheric – and the clothes are great. As ethereal lead singer Daisy, Riley Keogh comes over all Stevie Nicks in breezy, diaphanous blouses with denim shorts, crochet vests and faded band tees.
It’s summer style nirvana – neither too cutesy or girly, nor too dressed up and done. Just the right side of romantic and grown up. (Midriff-baring is entirely optional.) What’s more, you can find all the key elements second-hand. It’s win-win.
However, if you love the idea, but your heart sinks at the thought of finding the energy and time to comb through vintage shops and markets, that’s where we come in…
Yep, we’ve done all the leg work for you. Our festival edit is full of floaty dresses inspired by all things 70’s and later in the month we are launching our Reworn Vintage collection. Founder Emma is a vintage-shopping bloodhound and her handpicked collection of vintage finds includes crochet waistcoats, sweatshirts, floaty blouses and, naturally, denim. Just add big glasses and artfully dishevelled hair. (And if you like the thought, but your daily reality is more dresses and trainers, toughen up a floral dress with one of our customised denim jackets.)
We’ll be keeping the festival vibe going in our new studio (come and visit us!) with our playlist. And if you’re off to a festival with your, gulp, family – or contemplating it – Emma is your guru. She’s taken small children, teens, and their grandparents – here’s everything you need to know.
‘Til next month! (When we have dresses in bold and beach summer prints – perfect for summer escapes.)
With love from,
Emma and TWW team
The WW Festival Soundtrack*
*Also works at home
The Chain – Fleetwood Mac | You’ve Got The Love - Florence and the Machine | You’re in Love with a Psycho - Kasabian | Mr Brightside – The Killers | Dakota - Stereophonics | Pumped Up Kicks - Foster The People | Don’t Look Back In Anger - Oasis | Starman - David Bowie | Little Talks - Of Monsters and Men | Born Slippy - Underworld | Don’t Save Me - Haim | Do I Wanna Know – Arctic Monkeys | Don’t Delete the Kisses - Wolf Alice | Something Good Can Work - Two Door Cinema Club | Dreams - Fleetwood Mac | Sympathy For The Devil - The Rolling Stones | Sex on Fire - Kings of Leon | She Moves in Her Own Way - The Kooks | Take me Out - Frans Ferdinand | Valerie - The Zutons
(and then listen to the Daisy Jones tribute, Look At Us Now (Honeycomb)
And if you’re more of a ‘sleep in your own bed’ type, try a festival-inspired cultural fix instead.
Making Rumours: The Inside Story of the Classic Fleetwood Mac Album – Ken Caillat and Steve Stiefl – compelling insider’s account of the making of the iconic album in jaw-dropping detail. (“Do you feel like singing today?” they’d ask Steve Nicks, who’d drift away in search of a drink.)
High Fidelity – Nick Hornby – the classic novel of lists, love, and music.
Malibu Rising – Taylor Jenkins Reid – More tales of LA life, glamour and excess, this time the children of a debauched rock star fumble to find their own paths. Includes an epic party which goes up – quite literally – in flames.
Almost Famous – Cameron Crowe’s funny, touching, gorgeous nostalgic classic about a teen who gets his dream commission from Rolling Stone to go on the road with his favourite rock
The Get Down (Netflix) – Baz Luhrmann’s chronicle of of the birth of hip-hop and disco in the Bronx.
Vinyl – Music exec Richie Finestra hustles his way around 1970's New York – and his wife and muse (played by Olivia Wilde). The dark side of rock’n’roll, from Martin Scorsese and Mick Jagger (who, presumably, knows a thing or two about such things).
How to festival as a family (and not kill each other)
1. Choose your festival wisely and consider your audience. Think something for you, something for them. Camp Bestival Dorset (27-30 July) has Grace Jones and Sam Ryder, but the line-up also features Mister Maker, Cosmic Kids Yoga and Horrible Histories. Yorkshire’s Deer Shed has wild swimming and a science line-up to rival the music. And Wilderness has The Chemical Brothers and Fatboy Slim (surely an all-ages pleaser?) and crafting tents (very us, that).
2. Pack Snacks. Loads of them. More than you think they can possibly eat.
3. And wet wipes, disinfectant hand gel and pocket tissues.
4. Dress small children in reflective clothing at night and ideally some flashy lights - we’ve used the light up trainers before but cyclists armbands also work. We also like a flag with lights on so those headed off to the loo or bar can find you in the dark! And on that note a little torch on a string around your neck is a godsend for loos at night!
5. Pack for ALL weathers - and if your doing a biggie like Glasto take with you during the day - the walk back to the tent can be a long one!
6. Make sure your kids have your phone number on them - even if they have a wristband I used to put my number on a piece of paper in their pocket or written on their arms!
7. Take your time - remember the festival is for them as well as you so don’t rush to see all the acts but pick one or two things you’d really like to do then allow them to lead.
8. Make sure you have a comfy, warm bed - they can be long days and no-one is good when over tired!
9. Take some colouring/ sticker books/ biodegradable glitter tattoos so if they’re not interested in the band they can be distracted - with their ear defenders on of course.
10. Freezing alcohol in small plastic bottles before you go - saves drinking warm cocktails!
11. Festivals are a perfect excuse for dressing up and going crazy. Scour charity shops and eBay for preloved sequins, metallic leggings and let loose!
12. Invest in a good garden trolly - ideal for getting from your car to the site and also for pulling little ones around. Great fun to decorate and pimp too!