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Made Slowly. Worn Often.

Garments crafted in Winchester, in heritage cloth with lasting shape and purpose.

As seen in

  • VOGUE
  • FT WEEKEND
  • GRAZIA
  • The Telegraph
  • EVENING STANDARD
  • HAMPSHIRE CHRONICLE
  • STYLENEST
  • LIVING
Woman wearing a black floral dress standing in a grassy field.

The well worn

The November Capsule

Soft tartans, matte florals, and heirloom lace. Every piece sewn in small runs from considered cloth.

The Studio Collection

Modern British making — crafted in small batches and made to order in our Winchester studio.

women wearing upcycled sweatshirts

The Reworked Vintage Collection

One-of-a-kind pieces reimagined from vintage garments and heritage fabrics.

“I ordered a handmade dress and it fits perfectly, the quality is amazing, the material used is beautiful! It didn’t take long to arrive too! I was so pleased that I will definitely order from The Well Worn again.”

– Julia

”Thank you so much I absolutely love the jacket!! And the gorgeous little scrunchie! Can't wait to wear it !"

– Kirstin

I just wanted to let you know that my Violet Dress has just arrived and I absolutely love it. It is the perfect length for me and fits beautifully as well as looking amazing. I can’t wait to wear it. Thank you so much

– Heather

Just wanted to let you know The Charlie Bag has arrived.
It's gorgeous! The inside is lovely as well!

– Maria

My Charlie Bag arrived yesterday, and it’s absolutely stunning!

– Vic

I wanted to say a huge thank you for the beautiful Gingham Blue & Yellow Felicity Dress - I am obsessed! Just in time for my birthday tomorrow. It gives me so much joy I can’t thank you enough.

– Lana

I love this dress. Flattering and comfortable and I received compliments when I wore it the other day. Thank you so much. I no longer buy any ‘high street clothes’ and this is a lovely small sustainable brand to support.

– Sarah B

“Beautiful blouse, wonderfully made and super flattering. Can't wait to wear it all summer long!”

– Elizabeth C

“Love my Felicity dress! Great communication from Emma re delivery - packing excellent too - thank you ”

– Sandra H

“Gorgeous dress, so swishy and elegant, yet entirely wearable for everyday pursuits! Thank you!.”

– Natasha P

“Really lovely dress - beautifully made and fits perfectly! Thank you.”

– Stephanie R

“I love my blouse. It is so well made and gorgeous ❤️❤️.”

– Marie B

“I absolutely love my dress and it never fails to get so many compliments when I wear it :) .”

– Emma R

“I love everything about my dress. Emma was great to deal with and I was kept informed throughout. Thrilled with my purchase - thank you! I will be buying from you again x”

– Mel B

“A beautiful dress - I feel fabulous in it! It is very well made and feels so swishy and summery. And I love that it is made from deadstock fabric. Thank you! Penny.”

– Penelope F
emma the founder stood outside

emma shaw

Meet the Founder

Designer Emma Shaw founded The Well Worn after two decades in fashion. She brings a love of vintage style and British craftsmanship to modern, wearable design — creating sustainable collections made in the UK from reclaimed, heritage, and responsibly sourced fabrics. Each piece is crafted with care and finished with thoughtful details — beauty without compromise, for women who value individuality, longevity, and style.