Earth Day is an annual event celebrated on April 22nd to demonstrate support for environmental protection and raise awareness about environmental issues. First observed in 1970, Earth Day is now recognised globally by millions of people in over 190 countries.
"Fashion for the Earth" is a movement that encompasses a range of initiatives and approaches aimed at reducing the environmental impact of fashion production, promoting ethical labor practices, and fostering a more sustainable and responsible fashion industry.
So what Can we do? Consumers have the power to change the trajectory of fast fashion. Here are a few important things you can do:
- Educate yourself about sustainable clothing.
- Buy less and shop for quality over quantity.
- Choose natural materials – organic cotton, linen, or hemp.
- Buy 100% recycled fabrics – 100% recycled polyester, viscose (rayon), etc.
- Research brands to identify those that are ethical and practice transparency and sustainability.
- Post a picture of yourself wearing a sustainable garment, explaining its attributes and why you like it.
- Choose brands that are manufactured in their own community and connected to the place, people behind them, local economy, and environment.
- Buy secondhand clothing.
- Swap clothes with a clothes swap group or start a swap yourself.
- Learn how to repair your clothes yourself. The longer clothes are kept, the lower their emissions footprint.
